Examples of Advantages for Medical Centers Regarding Analytics and Healthcare

Forecasting and predictive models are aspects of analytics and healthcare that help owners, executives and managers make more effective decisions. A study published in Business Horizons in 2014 notes that data analysis in this field will play a substantial role in shaping the future of medical care. A common goal is to cut costs and improve efficiency while also enhancing the quality of care patients receive. Essentially, that is what both medical centers and their patients want.

Consumers and Clients

Although doctors and nurses may not be totally comfortable with the idea, analytical models tend to view patients as consumers or clients. Technically, that is what patients are in today’s world, where the costs of medical care and health insurance are high and consumers often shop around for the best options.

High Quality, Affordability and Convenience

Medical centers of various types must provide high-quality care that is affordable for their population group. Health care clinics increasingly stay open during times that are more convenient for many individuals who cannot easily get there during regular business hours. Urgent care clinics allow people to avoid going to the emergency room when they need prompt assistance in the evening or on weekends, but are not dealing with a potentially life-threatening condition.

Patient Advocacy

Hospitals and other medical centers more often now are employing patient advocates to consult with the clients about financial considerations and satisfaction with their care. This helps the executive staff gather more data to provide to an analytics company such as Health Catalyst. The more information the company has, the better the analysts can identify trends and patterns that may seem anecdotal on the surface.

Treatment Effectiveness and Compliance

Analytics in healthcare has other crucial purposes. It can evaluate the success of various kinds of treatments, which is particularly important with newer pharmaceutical products and other types of care. Analysts can work on figuring out ways to boost patient compliance with at-home treatment regimens, which many do not follow. For example, when cardiovascular patients and those more vulnerable to stroke do not take their medication as prescribed and do not follow their diet and exercise regimen, they are at significantly higher risk of a serious medical incident.